Renew
School Project
Renew
Prompting critical reflection and seeking generational change
Renew was developed as a comprehensive social media campaign aimed at redefining sustainability within the fast fashion industry. Focused on clarity and transparency, Renew tackled widespread misinformation and prevelant greenwashing tactics.
The campaign's branding and motion design process played a crucial role in conveying its message effectively. Through meticulous design choices and dynamic motion graphics, Renew visually emphasized the complexities of sustainable fashion. Compelling content and thoughtful analysis were strategically shared across social media platforms to educate and empower consumers, challenging conventional practices and advocating for transparency in the industry.
The campaign's branding and motion design process played a crucial role in conveying its message effectively. Through meticulous design choices and dynamic motion graphics, Renew visually emphasized the complexities of sustainable fashion. Compelling content and thoughtful analysis were strategically shared across social media platforms to educate and empower consumers, challenging conventional practices and advocating for transparency in the industry.
Animated Logo
Web Presence